An app-tastic way to travel like a local. Eat-sleep-discover-enjoy Iceland. Find great restaurants, pubs, accommodation and live events with just one touch.

Terms and Conditions

Welcome to BeIceland

1. General

This Website is owned and operated by WOW air, identification number 451011-0220, whose registered office is at Katrínartún 12, 105 Reykjavík, Iceland. WOW air is subject to legislation and regulations in Iceland.

Please review these Terms and Conditions carefully before using this Website. By using this Website you agree to be legally bound by and act in accordance with these Terms and Conditions and by all other applicable provisions.

If You do not agree to these Terms and Conditions, any of the related documentation or other restrictions notified to You during the course of Your use of this website You are not permitted to, and agree not to, use or access this website.

2. Definitions

For the purposes of these Terms and Conditions: 

"We", "Our" and "Us" refers to WOW air and/or BeIceland (a trademark owned and operated by WOW air) as the context may require.

"You" and "Your" refers to the persons accessing this Website (including those who access this Website on the behalf of others).

"Website" refers to this website,

3. Scope of these terms and conditions

These Terms and Conditions refer only to Your use of this Website and, unless separate or additional terms apply, any application using content from this Website and any mini-site on this Website.

Through the Website we provide an online platform to make a reservation for services operated by third parties. By making a reservation through the online platforms you enter into a direct (legally binding) contractual relationship with the service provider at which you book. The terms and conditions of the third party service provider will apply. We strongly advise you to view the rules and conditions of each service provider. We are not responsible for the correct performance or otherwise of these third party suppliers.

4. Third Party Services

The Website is a travel services search engine. The services are owned, controlled or made available by third parties. The third party service providers are responsible for the services, not us. The third party service provider's terms apply to the services you book through this Website, so you must also agree to and understand those terms. Your interaction with any third party service provider through the Website is at your own risk and We do not take any responsibility should anything go wrong with your booking or during your travel.

5. Liability disclaimer

The information and services published on this Website may include inaccuracies or errors and may become out of date. We make no representations about the suitability of the information and services contained on this website for any purpose. All such information and services are provided "as is" without warranty of any kind. We hereby disclaim all warranties and conditions with regard to this information and services, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. We are not responsible for any financial loss or loss of any kind that you or others may suffer as a consequence of using the Website

By using this Website You agree that We shall in no event shall be liable for any direct, indirect or consequential losses or damages of whatsoever kind arising out of access to, or the use of this Website or any information contained in it, including loss of, whether based on breach of contract, tort (including negligence), product liability or otherwise.

You furthermore acknowledge that the Website only provides an online platform to make a reservation for services operated by third parties (or directs you to other third party online platforms). We do note operate any tours or services. Thus We shall not be responsible for any loss, damage, accidents, death or sickness that might occur during or after the tours/services.

All tours and/or routes can be changed or cancelled at any moment during the tour to assure the safety of customers/employees. We disclaim responsibility for any loss, damage, accidents, sickness or changes in schedules caused by weather, strikes or any other irregularity outside the company‘s control and for expenses due to any of these reasons. All such losses and expenses are the personal liability of the traveller.

We and the service provider reserves the right to alter routes, itineraries or departure times, without prior notice, should the necessity arise. We advise all our customers to have valid travel insurance. This insurance should be obtainable in your country of residence and usually covers cancellation fees and, to some extent, accidents that might occur.

The above limitation of liability applies to the extent permitted under Icelandic law.

6. Indemnification

As a condition of use of this Website, You agree to indemnify, defend and hold Us harmless from and against any and all liabilities, expenses and damages arising out of or resulting from Your use of this Website.

7. Cancellations

This chapter only applies to services purchased via BeIceland's online platform (i.e. not services purchased through other websites which the Website directed you to, such as WOW air's website).

All cancellations must be made via email. We may charge cancellation fees to passenger(s) as follows:

Cancellation Charges for Individuals

Time of cancellation:

  • More than 2 weeks prior to arrival: 25%
  • Less than 2 weeks and more than 1 week: 50%
  • Less than 1 week and more than 72 hours: 75%
  • Less than 72 hours: 100%

For groups, other cancellation requirements apply. Please contact for more info.

8. Prices and tour details

After a voucher has been issued, the price is guaranteed against surcharges, unless there are government taxes or other aspects out of Be Iceland control, which cause a considerable increase in quoted prices; then We will increase the prices accordingly.

Passengers with special needs. If you have any special needs or requests, please notify Use beforehand.

Tour details. Please check each individual tour page for details; such as minimum age, level of difficulty, pick-up time and of what is included in the price. We take no responsibility of wrong bookings (such as if guests book a trip that is too difficult -or if guests book a tour for children that are too young). We take no responsibility of changes the tour provider might make on tour details.

9. Data Protection and cookies

WOW air website uses tools to help analyse how users use the site. The tools use "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to these third party tracking tools. This information is then used to evaluate visitors use of the website and to compile statistical reports on website activity for WOW air website The purpose is to discover when, where and how many times the visitor has viewed and interacted with the web page(s) and if they take a desired action e.g. placing an order online, signing up for a newsletter etc.

We will never (and will not allow any third party tool to) use the statistical analytics tools to track or to collect any Personally Identifiable Information (PII) of visitors to our site. The service providers will not associate your IP address with any other data held by them. Neither WOW air or the aforementioned third party vendors will link, or seek to link, an IP address with the identity of a website user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source.

Any information submitted by website users (e.g. an email address, phone number etc.) will never be sold, distributed or otherwise shared to any additional third party vendors. Contact information is used to keep you updated on WOW air activities and latest offers.

  • To read more about HTTP cookie, visit:
  • To read more about Personally Identifiable Information, visit:

If you have any questions regarding third party tracking on this Website please contact

We further represent and warrant that we will at all times adhere to all conditions set out in the Icelandic Act on Data Protection No. 77/2000.

10. Intellectual property

All information, data and materials presented on this Website, including but not limited to names, logos, flight schedules, prices and the layout of the Website, are subject to copyright, trade mark rights, database rights and/or other intellectual property rights. You may only use this information, data and materials as strictly required for your permitted personal, non-commercial purposes. Any other use of the information, data, materials, without Our prior written consent, is prohibited and will constitute a breach of these Terms and Conditions and may infringe Our intellectual property rights. In the event of such a breach, We reserve Our right to apply all applicable legal action and proceedings without further notice to You.

11. Security

Your use of this website is personal to You and You are responsible for maintaining the confidentiality of Your website access information (such as user name, password and personal identification number) and booking data.

Should You have any reason to believe that Your access to the website is no longer secure (due to for example loss, theft or unauthorized disclosure), You shall immediately change the relevant access information.

12. Appropriate use

By using this Website:

  1. You agree to be financially responsible for all use of the Website in Your name/account (as well as for use of Your account by others);
  2. You shall not make any speculative or false reservations;
  3. You shall not take any action that will or could impose an excessive load on the Website infrastructure; and
  4. You shall be completely responsible for all charges, fees, duties, taxes and assessments arising out of the use of the Website, other than taxes on revenues that accrue to Us.

Your access to this website is on a temporary basis, and We reserve the right, at Our absolute discretion, to withdraw, restrict or amend the services accessibly to You on the Website without notice.

13. Changes to the terms and conditions and this website

We reserve the right to change these Terms and Conditions at any time and such modification shall be effective immediately upon posting of the modified Terms and Conditions on this Website. Your continued access or use of this Website is deemed to be Your acceptance of the modified Terms and Conditions.

We further reserve the right, at Our sole discretion, to make any and all changes to this Website without notice to You.

14. Links to other websites

This website may include links to other websites. We do not operate or control any information, products or services on such third party sites. Your access and use of such websites remains solely at Your own risk.

15. Currency rates

Currency rates are based on various available sources and are not verified as accurate. Currency quotes are not updated every day and actual rates may vary. We do not authorise the use of this information for any other purposes, except for personal use in relation to the Website.

16. Miscellaneous

Any failure to assert any rights We may have under these Terms and Conditions does not constitute a waiver of Our right to assert the same or any other right at any other time or against any other person.

If any provision of this Agreement is found to be invalid or unenforceable, then the invalid or unenforceable provision will be removed from these Terms and Conditions without affecting the validity or enforceability of any other provision of these Terms and Conditions.

17. Applicable law, language and jurisdiction

By using this website, You accept that Your use of this Website and the operation of these Terms and Conditions and any dispute or claim arising out of or in connection with such matters shall be governed by and interpreted in accordance with Icelandic law and you agree to submit to the sole and exclusive jurisdiction of Icelandic courts.

However, We may, subject to Our sole discretion, bring a legal action against any party in breach of these Terms and Conditions in Iceland or the place of breach or the domicile of that party.

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